Museum Audio Guide

Knowledge Hub

Jedno mesto za tehničku specifikaciju, tržišnu analizu, konkurenciju, roadmap, pricing, CMS integracije i go-to-market strategiju MAG platforme.

glavna dokumenta
+ centralni indeks za analizu i razvoj

Glavni dokumenti

Tri radna dokumenta pokrivaju proizvod iz tehničkog, tržišnog i marketinškog ugla.

01 / Technical

Technical Specification v1.12.11

Arhitektura plugina, CPT/ACF model, resolver sloj, REST API, frontend, indoor/outdoor mapa, QR/NFC, analytics, accessibility, security, QA i developer onboarding.

HTML pregled DOCX Teme

02 / Strategy

Market, Competition & Roadmap

Konkurentski softveri, modeli naplate, tržišna rasprostranjenost, premium pozicioniranje, razvojni roadmap, AI/PWA prioriteti i CMS-agnostic strategija.

HTML pregled DOCX Teme

03 / Go-to-market

Marketing & Go-to-Market Strategy

Piloti u Srbiji, Founding Museum Programme, case studies, KPI-jevi, buyer personas, konferencije, LinkedIn/SEO, partneri, procurement marketing i sales funnel.

HTML pregled DOCX Teme

Brza navigacija po temama

Koristi ove ulaze kao mapu za diskusiju, razvoj i sledeće odluke.

ArchitectureWordPress, ACF, resolvers, REST, frontend REST / APIEndpoints, contracts, resolver boundaries Maps & LocationSVG indoor, GPS outdoor, proximity QR / NFCStation identifiers and physical access Analytics & PrivacyEvents, GDPR-minded location handling MultilingualCurrent WPML model and future abstraction QA / ReadinessTour Health, diagnostics, regression Import / ExportConfiguration and content transfer

Competitor AnalysisSmartify, STQRY, Bloomberg, Nubart... Pricing StrategyPremium institutional licensing models Product RoadmapPWA, workflow, analytics, commerce, AI CMS IntegrationsMAG Source Adapter direction

Founding MuseumsLocal pilots as proof and case studies Case Studies & KPIsAdoption, engagement, completion, language Industry ChannelsNEMO, MuseumNext, Museums + Heritage Sales & ProcurementAudit, proposal, implementation, 3-year contract

Roadmap snapshot

Sažetak razvojne logike iz tržišne analize.

v1.13

Structure & language foundation
Floor system, floor switcher, multilingual provider abstraction.

v1.14

PWA / Offline
Service worker, offline shell, downloadable tours, cached media/maps.

v1.15

Enterprise publishing workflow
Roles, approvals, revisions, scheduled publishing, content QA.

v1.16

Advanced analytics
Funnels, audio completion, visitor journey, language and floor analytics.

v1.20

Commerce & access
Paid guide access, ticket integration, WooCommerce/access token model.

v1.3–2.0

AI & platform expansion
Curator AI tools, visitor Q&A, personalised tours, CMS adapters.

Go-to-market model

MAG ne ide na tržište kao jeftin plugin, već kao institucionalna digital visitor platforma.

Korak	Cilj	Dokaz / asset
1. Local pilots	3–5 muzeja u Srbiji	Real deployments + benchmark data
2. Case studies	Pokazati merljive rezultate	Adoption, completion, session time, languages
3. Demo Museum	Omogućiti iskustvo proizvoda pre sastanka	Live PWA + curator/admin walkthrough
4. Industry visibility	Evropska muzejska digital publika	NEMO, MuseumNext, Museums + Heritage
5. Enterprise sales	Veliki gradski/državni muzeji	Digital Visitor Audit → proposal → multi-year contract
6. Partner channel	Skaliranje bez direktnog lova svakog muzeja	Agencies, AV integrators, CMS/collection partners

Core positioning: Turn your museum collection into a visitor experience — without building another content silo.

Your infrastructure. Your data. Your brand.

Sledeći koraci

Predlog kako koristiti ovaj hub kao živ dokument projekta.

Working method

Decision Log

Dodati poseban HTML/Markdown dokument sa datumom, odlukom, razlogom i posledicom za arhitekturu/proizvod.

Research

Research Backlog

Odvojena lista tema za dalje istraživanje: tenders, procurement, CMS vendors, museum tech, AI, accessibility, security.

Product

Product Backlog

Prioriteti po release-u, povezani sa case-study nalazima i zahtevima founding muzeja.